The festival of Ram Navami is the celebration of birthday of the Hindu God, Shri Ram. Shri Ram was the seventh incarnation (Avatar) of Lord Vishnu and born in Ayodha, an ancient Indian city. Rama Navami is celebrated on the ninth day of Hindu month of Chaitra (April). Ram Navami marks the end of nine day long festival called Chaitra Navratri or Vasanta Navratri. On this auspicious day devotees observes fasting, visits temples to offer special prayers, takes religious processions and the special readings of Ramayana are also hold. Lord Rama is revered by Hindus all over as the embodiment of truth, of morality, the ideal son, the ideal husband and above all, the ideal king. On the day of Rama Navami the birth of Rama is remembered for his prosperous and righteous reign.His Divine LifeRama, the perfect avatar of the Supreme Protector Vishnu, is an all-time favorite among Hindu deities. The most popular symbol of chivalry and virtue, Rama the embodiment of truth, of morality, the ideal son, the ideal husband and above all, the ideal king. The heroic deeds of Rama and his exciting adventures have inspired generations of people. Importance Of Fasting On Ram NavamiA Ram devotee keep a strict fast on Ram Navami, because the Ram Navami vrata is considered to be one of the five most important vratas in the ancient times. According to the ancient religious texts, it is imperative for every devotee to observe the Ram Navami vrat, as it is the only easy mean of gaining happiness in the material world and achieving salvation at the same time. Celebrations It is said that Rama fulfills the wishes of all those who pray to him on this day. On this day, temples are decorated and the image of Lord Ram is richly adorned. The holy Ramayana is read in the temples. At Ayodhya, the birthplace of Sri Rama, a big fair is held on this day. In South India the Sri Ramnavami Utsavam is celebrated for nine days with great fervour and devotion. Traditional worship begins with chanting Vedic mantras dedicated to Vishnu, and offering flowers and fruit to the god. Satsangs and public gatherings are organized to commemorate the birth of Lord Ram. Excerpts from the "Ramacharitamanas", praising Lord Ram, are recited. Lord Ram's devotees, fast for nine days with fruit and milk, whilst some fast on the ninth day only.